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Prepare
Clarify Mission, Define Scope and Approach
Establish an Oversight Team
Establish a Campaign Management Team
Define Desired Outcome
Identify Factors that May Impact Campaign Success
Develop the Campaign Response and Close-Out Strategy
Establish the Monitoring and Evaluation Framework
Respond
DEVELOP AND EXECUTE THE COMMUNITY ACTIVATION CAMPAIGN
Understanding Communities
Plan the Campaign: Message Development and Delivery
Launch the Campaign
Monitor and Evaluate
Monitor and Evaluate the Emergency
Monitor and Evaluate the Campaign Strategy and Operations
Refine the Campaign
Refine the Campaign Based on Situational Changes and Science Updates
Refine and Develop Counter Messaging to Promote and Accurate and Balanced Narrative
Refine Campaign Operations
Close and Transition the Campaign
Assess Campaign Impact
Thank the Community
Review and Share Lessons Learned
Transition to Recovery and Continuity of Operations
Prepare Final Reports
Tools and Resources
Glossary and Acronyms
Contact
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